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브레이크뉴스 최애리 기자= 올해 4월 계약 기준, 전국 예비부부들의 결혼서비스 총 계약금액은 전국 평균 2101만 원으로 조사됐다. 지역별로는 ‘서울 강남’(3409만 원)이 가장 높았고, ‘경상도’(1209만 원)가 가장 낮았다.
28일 한국소비자원이 발표한 결혼서비스 가격조사에 따르면 결혼식장의 중간가격은 1555만 원으로 ‘서울 강남’(3130만 원)이 최고가를, ‘부산’(815만 원)이 최저가를 보였다. 스드메 패키지 중간가격은 290만 원으로, ‘전라도’(345만 원)에서 가장 높았고, ‘인천’(212만 원)에서 가장 낮게 조사됐다.
결혼식장 예약은 주로 예식일로부터 1년 전에 이뤄지는 것으로 파악됐다. 구간별로는 ‘12개월 이상 18개월 미만’이 55.3%로 가장 많았고, ‘6개월 이상 12개월 미만’(29.8%), ‘18개월 이상’(9.2%), ‘6개월 미만’(5.7%) 순이었다.
조사에 참여한 370개 결혼식장 모두 ‘성수기’가 있다고 응답했으며, 주로 ‘10월’(95.9%), ‘5월’(90.0%), ‘4월’(89.7%), ‘11월’(80.3%) 등을 꼽았다.
각 결혼식장이 꼽은 성수기의 계약금액은 중간가격 기준 1620만 원으로, 비수기(1170만 원)에 비해 450만 원 높았다. 월별로는 ‘4월’(1725만 원)이 가장 높았으며, ‘3월’(1680만 원), ‘5월’(1600만 원), ‘6월’(1553만 원) 등이었다.
결혼식장 계약금액을 구성하는 필수품목 중 가장 큰 비중을 차지하는 항목은 ‘식대’였다. ‘1인당 식대’의 중간가격은 5만8000원이었다. 지역별로는 ‘서울 강남’(8만5000원)이 ‘경상도’(4만4000원)보다 약 두 배 높았다. ‘1인당 식대’ 역시 성수기(6만원)가 비수기(5만5000원)보다 5000원 더 높았고, 월별로는 ‘3월’(6만3000원)이 가장 비쌌다.
아울러 결혼식장 필수품목별 중간가격을 분석한 결과, ‘대관료’는 300만 원이었다. 지역별로는 ‘서울 강남’(700만 원)이 가장 높았고 ‘광주’와 ‘제주도’가 각 100만 원으로 가장 낮았다. ‘기본 장식비’는 ‘대전’(50만 원)을 제외한 모든 지역이 0원으로 조사돼 사업자가 별도로 비용을 요구하지 않는 것으로 나타났다.
결혼준비대행 업체와 제휴된 스튜디오, 드레스, 메이크업 서비스별 기본가격을 분석한 결과, 스튜디오(20P앨범, 20R액자 제공 기준) 중간가격은 135만 원이었다. 지역별로는 ‘강원도’(159만 원)가 가장 높았고, ‘경기도’·‘충청도’(100만 원)가 가장 낮았다.
드레스(본식(1벌) + 촬영(3벌) 기준) 중간가격은 155만 원으로, ‘대전’(222만 원)이 가장 높았고, ‘서울(강남 외)’(110만 원)이 가장 낮았다.
메이크업(본식 + 촬영(원장급)) 중간가격은 76만 원으로 ‘서울 강남’(99만 원)이 가장 높았고, ‘광주’(32만 원)가 가장 낮았다.
이 외에도 결혼 준비과정에서 추가될 수 있는 58개 결혼서비스별 선택품목에 대한 판매 현황을 조사한 결과, 결혼식장은 ‘스냅/영상’(69.7%), 스튜디오는 ‘야간촬영’(54.0%), 드레스는 ‘드레스 헬퍼(본식)’(47.3%), 메이크업은 ‘얼리스타트’(27.2%)의 판매가 가장 일반적이었다.
특히, ‘얼리스타트비’는 업체의 73.6%가 시간대별로 가격을 차등 적용하고 있었으며, ‘새벽 4시 ~ 5시 사이’ 시작 기준 중간가격이 20만 원으로 가장 높았다.
선택품목 중 중간가격이 가장 높은 항목들을 살펴보면, 결혼식장은 ‘생화 꽃장식’(225만 원), 스튜디오는 ‘원본 구매비’(22만 원), 드레스는 ‘퍼스트 웨어)’(200만 원), 메이크업은 ‘헤어변형’(35만 원)으로 조사됐다.
한편, 결혼서비스 업체의 가격정보 공개율은 낮은 수준이었다. 조사대상 522개 업체 중 36.4%만이 가격정보를 외부에 공개하고 있었으며, 결혼식장(45.9%)에 비해 결혼준비대행(13.2%)의 공개율은 더욱 낮았다.
업체들이 가격공개를 꺼리는 가장 큰 이유로는 ‘표준화 어려움’(56.6%)을 들었고, ‘경쟁사 노출 우려’(28.6%)를 꼽았다.
break9874@naver.com
*아래는 위 기사를 '구글 번역'으로 번역한 영문 기사의 [전문]입니다. '구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
“How much does it cost to get married in my area?” Gangnam is the most expensive at 34.09 million won, and the most expensive during the peak season of October and May
As of April of this year, the total contract amount for wedding services for prospective couples nationwide was surveyed to be 21.01 million won on average. By region, ‘Seoul Gangnam’ (34.09 million won) was the highest, and ‘Gyeongsang-do’ (12.09 million won) was the lowest.
According to the wedding service price survey announced by the Korea Consumer Agency on the 28th, the median price of wedding halls was 15.55 million won, with ‘Seoul Gangnam’ (31.3 million won) showing the highest price and ‘Busan’ (8.15 million won) showing the lowest price. The median price of the Sudme package was 2.9 million won, with ‘Jeolla-do’ (3.45 million won) showing the highest price and ‘Incheon’ (2.12 million won) showing the lowest price.
It was found that wedding hall reservations are mostly made one year before the ceremony date. By section, ‘12 months or more but less than 18 months’ was the most common at 55.3%, followed by ‘6 months or more but less than 12 months’ (29.8%), ‘18 months or more’ (9.2%), and ‘less than 6 months’ (5.7%).
All 370 wedding halls that participated in the survey responded that they have a ‘peak season’, and they mainly chose ‘October’ (95.9%), ‘May’ (90.0%), ‘April’ (89.7%), and ‘November’ (80.3%).
The contract amount for the peak season chosen by each wedding hall was 16.2 million won based on the median price, which was 4.5 million won higher than the off-season (11.7 million won). By month, ‘April’ (17.25 million won) was the highest, followed by ‘March’ (16.8 million won), ‘May’ (16 million won), and ‘June’ (15.53 million won).
Among the essential items that make up the wedding hall contract amount, the item that takes up the largest proportion was ‘food expenses.’ The median price of ‘food expenses per person’ was 58,000 won. By region, ‘Gangnam, Seoul’ (85,000 won) was about twice as high as ‘Gyeongsang-do’ (44,000 won). ‘Food expenses per person’ was also 5,000 won higher in peak season (60,000 won) than in off-season (55,000 won), and by month, ‘March’ (63,000 won) was the most expensive.
In addition, as a result of analyzing the median price of essential items for wedding halls, ‘rental fee’ was 3 million won. By region, ‘Seoul Gangnam’ (7 million won) was the highest, while ‘Gwangju’ and ‘Jeju Island’ were the lowest at 1 million won each. ‘Basic decoration cost’ was 0 won in all regions except ‘Daejeon’ (500,000 won), indicating that businesses do not request separate costs.
As a result of analyzing the basic price of studios, dresses, and makeup services affiliated with wedding preparation agencies, the median price for studios (based on 20P albums and 20R frames provided) was 1.35 million won. By region, ‘Gangwon-do’ (1.59 million won) was the highest, while ‘Gyeonggi-do’ and ‘Chungcheong-do’ (1 million won) were the lowest.
The median price for dresses (based on main (1 set) + photo shoot (3 sets)) was 1.55 million won, with ‘Daejeon’ (2.22 million won) being the highest and ‘Seoul (outside of Gangnam)’ (1.1 million won) being the lowest.
The median price for makeup (main + photoshoot (director level)) was 760,000 won, with ‘Seoul Gangnam’ (990,000 won) being the highest, and ‘Gwangju’ (320,000 won) being the lowest.
In addition, as a result of investigating the sales status of 58 optional items for each wedding service that can be added during the wedding preparation process, the most common sales were ‘Snap/Video’ (69.7%) for wedding halls, ‘Night Photoshoot’ (54.0%) for studios, ‘Dress Helper (main)’ (47.3%) for dresses, and ‘Early Start’ (27.2%) for makeup.
In particular, 73.6% of companies applied different prices for ‘Early Start Fee’ by time zone, and the median price based on the start time of ‘between 4 and 5 AM’ was the highest at 200,000 won.
Looking at the items with the highest median price among the optional items, the wedding hall was surveyed as ‘Flower arrangement’ (2.25 million won), the studio as ‘Original purchase cost’ (220,000 won), the dress as ‘First wear’ (2 million won), and the makeup as ‘Hair modification’ (350,000 won).
Meanwhile, the price information disclosure rate of wedding service companies was low. Of the 522 companies surveyed, only 36.4% disclosed their price information to the public, and the disclosure rate of wedding preparation agencies (13.2%) was even lower than that of wedding halls (45.9%).
The biggest reason companies were reluctant to disclose prices was ‘difficulty in standardization’ (56.6%) and ‘concerns about exposure to competitors’ (28.6%).
