Yangju City to Host OX Quiz at Hoeamsaji Royal Festival Featuring 87,000 Subscriber ‘Byeolsan’
Citizen-Participatory Program Utilizing Influencer Character… 400 Participants to be Pre-Recruited on Main Stage on the 18th
[Break News Yangju = Reporter Kim Wan-young] Yangju City, Gyeonggi Province, is operating a citizen-participatory quiz program at the Hoeamsaji Royal Festival, utilizing ‘Byeolsan,’ an SNS character with 87,500 subscribers.
During the ‘9th Hoeamsaji Royal Festival,’ the city will host the ‘Answer Tap! Bronze Gold Tap! Byeolsan OX Quiz’ on the main stage on the 18th. 400 participants will be recruited in advance.
Citizens wishing to participate can pre-register via the QR code provided on the OX quiz poster, and registration will close once the recruitment quota is filled.
A key feature of this program is that it will be hosted directly by a local influencer active on the YouTube channel ‘Yangju Byeolsan.’ The quiz is a true/false format combining the history, culture, and general knowledge of Hoeamsaji Temple Site, and encourages on-site participation through features such as a consolation round.
As Byeolsan has consistently operated citizen-participatory content, it will play a role in this festival by adding participatory elements to the viewing-centered programs.
Yangju City also anticipates promotional effects by linking on-site events with online content through the use of Byeolsan.
Public Relations Officer Kim Young-jun stated, "We will convey the value of Hoeamsaji Temple Site in an easier and more interesting way through programs in which citizens participate directly."
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