 ▲ ㈜골프존이 자유로운 스타일의 어패럴 브랜드 ‘골프존 어패럴’ 앰버서더로 방송인 이유비와 모델 문수인을 선정하고 본격적인 브랜드 홍보 활동에 나선다. |
골프 토털 플랫폼 기업 ㈜골프존(각자대표이사 박강수·최덕형)이 자사의 어패럴 브랜드 '골프존 어패럴'의 앰버서더로 방송인 이유비와 모델 문수인을 선정하고, 본격적인 브랜드 홍보 활동에 나선다고 16일 밝혔다.
지난 2월 10일 공식 론칭한 '골프존 어패럴'은 20여 년간 스크린 및 필드 사업을 통해 쌓아온 골프존의 노하우와 인프라를 바탕으로 탄생한 골프웨어 브랜드다. 골프존은 '세상에 없던 골프를 만든다'는 'PLAY DIFFERENT' 철학 아래, 누구나 자유롭게 골프를 즐길 수 있도록 모던함과 기능성을 결합한 플레이 웨어(Play Wear)를 선보인다.
이번 앰버서더 선정은 골프 의류 시장에서 브랜드 인지도를 높이고 성공적인 안착과 사업 전개를 가속화하기 위한 전략의 일환이다. 골프존 어패럴은 청순한 매력과 밝은 에너지로 활발히 활동 중인 방송인 이유비와 다수의 패션 브랜드 모델 경력을 가진 문수인이 필드와 스크린을 넘나드는 브랜드의 자유로운 스타일을 잘 대변할 수 있다고 판단해 앰버서더로 발탁했다.
이유비와 문수인은 25 SS 시즌부터 골프존 어패럴의 공식 앰버서더로 활동하게 된다. 지난 4월 초, 골프존 어패럴 공식 SNS를 통해 앰버서더 이유비의 인사 영상이 공개되었으며, 앰버서더와 함께한 25 SS 화보 및 현장 스케치 영상은 골프 전문 매거진과 네이버TV에서 확인할 수 있다. 더불어, 이들은 25 FW 시즌 컬렉션 활동은 물론, 골프존 유튜브 채널과 스크린골프존TV 채널의 골프 콘텐츠에도 출연하여 다채로운 매력을 선보일 예정이다.
골프존 어패럴은 골프의 본질적인 즐거움에 집중하는 동시에, 소비자들이 일상과 필드를 넘나들며 자유롭게 골프를 경험할 수 있도록 스타일을 제안한다. 유행을 타지 않는 클래식한 디자인과 색상에 첨단 소재를 적용하여 합리적인 가격대로 선보이는 25 SS 컬렉션은 블랙, 화이트, 네이비 등 베이직 컬러를 중심으로 모던한 감각을 담아낸 라운드 룩을 완성했다.
골프존 브랜드상품사업부 임동진 사업부장은 "골프존 어패럴의 새로운 얼굴인 앰버서더 선정과 더불어, 골프존의 다양한 채널을 통해 모던함과 기능성을 결합한 골프존 어패럴만의 플레이웨어를 적극적으로 알릴 계획"이라며, "골프존의 아이덴티티를 바탕으로 새롭게 선보이는 골프존 어패럴이 골프 의류 시장을 선도하는 브랜드로 자리매김할 수 있도록 최선을 다하겠다"고 포부를 밝혔다.
*아래는 위 기사를 '구글 번역'으로 번역한 영문 기사의 [전문]입니다. '구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
Jincon Awards “April, Influencer of the Month” - Jaeyeol ASMR, Cam(KEM), Beni Family, Gupshik Girls, Ino Nyang Winners
- Reporter Moon Hae-chan
The National Assembly’s Culture, Sports and Tourism Committee (hereinafter referred to as the Culture, Sports and Tourism Committee) and the Global Influencer Association (hereinafter referred to as GINCON) presented the grand prize for the ‘2025 Jincon Awards – “April, Influencer of the Month”. A total of 5 teams were selected as winners this year: ‘Jaeyeol ASMR’, ‘Cam(KEM)’, ‘Beni Family’, ‘Gupshik Girls’, and ‘Ino Nyang’.
▲ Photos of the April Jincon Award winners (from left, Gupshik Girls, Jaeyeol ASMR, Inonyang, Beni Family, Cam)
The awards ceremony was held at the National Assembly Experience Hall in the National Assembly Museum at 4 PM on April 16, and about 250 people including past Jincon Award winners and global influencers attended to brighten up the event.
The event was attended by influencers from various fields, including Yoo Min-jung (Miniyu ASMR/550,000), singer Gil Gun, Jinjo Crew, Park Ji-min (Kejimin/12.5 million), comedian Yoon Hyung-bin, Kim Kwang-seok (Man Who Reads the Economy/320,000), Koo Hye-won (Korea Anisima Elena/1.2 million), Kim Mi-so (kimmiso/1.45 million), Dave (World of Dave/1.75 million), Park Soo-yeon (@nyangacitv/180,000), Won Bo-ra (Lee Nyeong/230,000), Hyun Min-joo (Daebak Unnie/170,000), and singer Taru.
In his welcoming speech, Jincon Chairman Cho Won-pyo emphasized that the social role and influence of influencers are growing amidst the changing digital media environment, and said the following:
“President Kennedy of the United States was a symbol of the TV era, and President Roh Moo-hyun of Korea communicated with the people through the Internet. Now is the era of influencers. The total number of subscribers of influencers who have received the Jincon Awards so far is 261 million, which is far more than the number of followers of major domestic media outlets. You are not just content creators, but pioneers leading new media and agents of change in the times. Jincon will support your activities and grow together. I sincerely congratulate you.”
▲ Jincon Director Moon Hae-chan announces ‘EXPAT EXPO KOREA 2025’
Following this, Jincon Director Moon Hae-chan (Korean Dost/1.5 million) announced specific plans for ‘EXPAT EXPO KOREA 2025 (expatexpo.kr)’ to be held at the Yangjae aT Center from July 11 to 13.
He explained, “This expo is the only one in Korea that targets foreigners living and visiting Korea, whose consumption spending and population are increasing, and it will be the largest expo ever where global influencers and companies can collaborate to create new revenue models.”
He added, “The expo will feature cultural content such as K-POP concerts, hanbok fashion shows, and after-parties, as well as companies in various fields such as employment, housing, education, tourism, and finance, and will provide a venue for practical business networking. We ask for your interest and participation.”
▲ Photos of winners and award presenters (Jinjo Crew, Kejimin, Gupshik Girls, Jaeyeol ASMR, Jincon Chairman Cho Wonpyo, Gilgun, Beni Family, Miniyou ASMR, Cam)
The first winner of the main prize, ‘Jaeyeol ASMR (Choi Jaeyeol)’, is a pioneer in ASMR content, and has consistently produced over 2,000 pieces of content and has continued to communicate emotionally with global viewers. In particular, this award was all the more meaningful as content that had been focused overseas was recognized in his home country, South Korea.
He said in his acceptance speech, “I started out targeting overseas viewers, but I am so touched to receive an award in my home country, South Korea. There were many times when I wanted to give up while creating thousands of contents, but this award is a great gift for those times. I will continue to create healing contents with sincerity.”
The second winner is Vietnamese creator ‘Kem (KEM/NGUYEN THI PHUONG THAO)’. Kem, along with her Korean husband Kim Do-hoon (DoDoHoon), are gaining deep sympathy through international couple contents connecting Korea and Vietnam. His activities, which increase cultural value and contribute to communication between the two countries, are drawing attention as a good example of a global creator.
Kem said, “I am truly grateful and honored to be invited to this place. I will continue to communicate with more people through fun and meaningful contents.”
‘Benny Family’ is loved for its content that warmly depicts everyday life with the pet cat Benny. CEO Kim Kyung-hyun said, “At first, I started because I loved cats, but each and every comment saying, ‘This is healing’ and ‘This is comforting’ gave me great strength. This award is an award that I receive together with everyone who supported our content.”
Mother Park Kwon-hye, who also appeared on stage, said, “It’s really refreshing to see that content created with my child and cat can have a positive impact on so many people.”
‘Snack Girls’ is gaining popularity as a gag and educational content targeting teenagers. Comedian Park Byung-gyu, who is the channel’s CEO and a toe teacher, made the scene burst into laughter with his witty greeting, “I washed up the cleanest I’ve ever washed myself today.”
He continued, “I attended on behalf of the members who are currently appearing on Gag Concert, and I will continue to create content that delivers social messages along with laughter.”
Snack Girls, along with comedians Lee Sang-soo and Park Gong-ju and actress Joo Hyun-jung, received a great response by presenting a complex performance that combined magic performance, comedy situational drama, and educational drama for children.
The last winner, Yoon Su-jin, aka ‘Inonyang’, gained attention after trying various genres of content and going through numerous trials and errors before switching to ‘global drama’ content.
He said, “I tried many things like singing and ASMR, but most of them failed, and when I was about to give up, the new format of ‘global drama’ got me up. You may not know me yet in Korea, but I’m happy to be able to introduce my content to so many people today. I hope this award will be a small hope for other creators who are looking for their way.”
▲ Group photo of attendees of the April Jincon Awards Global Influencer
The Jincon Awards “Influencer of the Month” is an award that discovers and honors influencers who have a positive influence on our society and lead new media discourse.
This award is given to influencers who ▲ realize cultural diversity through creative content, ▲ challenge new media businesses, and ▲ lead campaigns with social value.
Since the first awards ceremony in September 2020, a total of 163 teams from 28 countries have received awards, and starting in 2023, we will work with the National Assembly of the Republic of Korea (Culture, Sports and Tourism Committee, National Assembly Secretariat) to spread the purpose and value of the awards to the world. Jincon will continue to strive to create more positive changes in society based on the influence of new media influencers.
