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브레이크뉴스 문홍철 기자= 휴가철을 맞아 여행에 대한 관심이 증가하는 가운데, 연령대가 낮을수록 해외여행을 선호한다는 조사결과가 나왔다. 또한, 국내여행의 만족도 제고를 위해서는 ‘관광지 물가 관리’와 ‘관광 콘텐츠 개발’이 시급한 것으로 나타났다.
22일 한국경제인협회에 따르면 여론조사 전문기관인 모노리서치에 의뢰해 전국 만 18세 이상 남녀를 대상으로 실시한 ‘국내·해외여행 선호도 조사’ 결과, 국내여행을 선호한다는 응답은 39.0%로 해외여행을 선호한다는 응답(38.4%)과 비슷한 수준을 보였다.
그러나 연령대별로는 뚜렷한 차이를 보였다. 젊은 층은 해외여행을, 5060 세대는 국내여행을 상대적으로 선호하는 경향을 보였다.
특히, 20대 이하는 해외여행 선호 비중이 48.3%로 국내여행(28.6%)의 1.7배에 달했다. 50대는 국내여행 선호 비중이 42.7%로 해외여행(34.9%)보다 높았다.
국내여행을 더 선호하는 이유로는 △시간과 비용 부담이 적어서(32.8%) △준비나 이동이 간편하고 부담이 없어서(30.1%) △언어나 문화 차이가 없어서(9.4%) △원하는 일정대로 유연하게 여행할 수 있어서(8.3%) 순이었다.
해외여행을 더 선호하는 이유로는 △새롭고 이색적인 경험을 할 수 있어서(39.1%) △볼거리·관광명소가 다양해서(28.1%) △국내여행보다 비용 대비 만족도가 높아서(14.8%) △맛집·쇼핑·액티비티 등 즐길거리가 많아서(7.6%)등이었다.
아울러 응답자 대부분은 올해 국내 및 해외여행 계획이 있는 것으로 나타났다. 국내여행을 계획 중인 응답자는 87.6%, 해외여행 계획이 있다는 응답도 60.4%로 과반을 넘었다.
국내여행의 1회 평균 지출액은 54만3000원으로 해외여행 198만2000원의 약 4분의 1 수준에 불과한 것으로 집계됐다.
국내여행의 전반적인 만족도는 10점 만점에 평균 8.3점으로, 해외여행의 8.7보다 낮은 것으로 조사됐다.
여행 만족도 평가(0~10점 척도) 결과, 국내여행은 △만족: 7~10점(86.0%) △보통: 4~6점(12.8%) △불만족: 0~3점(1.2%) 순이었다.
해외여행은 △만족: 7~10점(91.8%) △보통: 4~6점(7.6%) △불만족: 0~3점(0.6%) 순으로 국내여행 대비 ‘만족’으로 평가한 비율이 높았다.
국내여행이 해외여행에 비해 만족스럽지 않은 이유로는 △높은 관광지 물가(45.1%) △특색 있는 지역 관광 콘텐츠 부족(19.4%) △관광지의 일부 지역(서울·제주·부산 등) 집중(9.0%) 등이 꼽혔다.
관광요소별 만족도 비교에서도 국내여행은 해외여행에 비해 전반적으로 만족도가 낮은 것으로 나타났다. 자연경관, 역사·문화자원 등 총 11개 관광요소에 대한 국내·해외여행 경쟁력을 비교한 결과, 국내여행이 해외여행보다 우위를 보인 항목은 ‘교통 접근성’, ‘관광 편의시설’, ‘음식’ 등 3가지에 그쳤다.
특히, ‘자연경관’의 경우, 해외가 우수하다는 응답이 43.6%로 국내가 우수하다는 응답(12.5%)을 크게 앞질렀다. ‘쇼핑’ 역시 해외가 우수하다는 응답이 47.5%에 달한 반면, 국내가 우수하다는 응답은 15.6%에 머물렀다.
국내여행 활성화를 위해 필요한 정책으로는 ‘관광지 바가지 요금 방지를 위한 제도적 관리 강화(35.6%)’가 가장 많은 응답을 차지했다. 이어 △지역별 특화 관광 콘텐츠 개발 및 홍보 지원(18.6%) △관광지 대중교통 연계망 및 이동 인프라 확충(16.2%) △지역화폐·관광 바우처 등 관광 소비 지원금 제공(11.3%) 등이었다.
break9874@naver.com
*아래는 위 기사를 '구글 번역'으로 번역한 영문 기사의 [전문]입니다. 구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
The most dissatisfied with domestic travel during the holiday season is ‘overpriced baggage fees’.. “The younger you are, the more you go abroad”
As interest in travel increases during the holiday season, a survey result has been released that shows that younger age groups prefer overseas travel. In addition, it was revealed that ‘management of tourist destination prices’ and ‘development of tourism content’ are urgently needed to improve satisfaction with domestic travel.
According to the Korea Economic Association on the 22nd, the results of a ‘Domestic/Overseas Travel Preference Survey’ conducted by Mono Research, a public opinion polling agency, targeting men and women aged 18 and older nationwide showed that 39.0% of respondents preferred domestic travel, which was similar to the response of 38.4% who preferred overseas travel.
However, there was a clear difference by age group. Younger people tended to prefer overseas travel, while the 5060 generation tended to prefer domestic travel.
In particular, the percentage of those in their 20s and younger who preferred overseas travel was 48.3%, which was 1.7 times higher than domestic travel (28.6%). The percentage of those in their 50s who preferred domestic travel was 42.7%, which was higher than overseas travel (34.9%).
The reasons for preferring domestic travel were as follows: △Less time and cost burden (32.8%), △Easy and burdensome preparation and transportation (30.1%), △No language or cultural differences (9.4%), and △Flexible travel according to desired schedule (8.3%).
The reasons for preferring overseas travel were as follows: △New and unique experiences (39.1%), △Various things to see and tourist attractions (28.1%), △Higher satisfaction for cost compared to domestic travel (14.8%), and △There are many things to enjoy such as restaurants, shopping, and activities (7.6%).
In addition, most of the respondents said they have plans for domestic and overseas travel this year. 87.6% of respondents are planning domestic travel, and 60.4% of respondents said they have plans for overseas travel, exceeding the majority.
The average expenditure per domestic trip was 543,000 won, which is only about a quarter of the 1,982,000 won for overseas travel.
The overall satisfaction with domestic travel was found to be 8.3 out of 10, which is lower than the 8.7 for overseas travel.
According to the travel satisfaction evaluation (0-10 point scale), domestic travel was rated as △Satisfied: 7-10 points (86.0%), △Average: 4-6 points (12.8%), and △Dissatisfied: 0-3 points (1.2%) in that order.
Overseas travel was rated as △Satisfied: 7-10 points (91.8%), △Average: 4-6 points (7.6%), and △Dissatisfied: 0-3 points (0.6%) in that order, showing a higher rate of ‘satisfied’ compared to domestic travel.
The reasons why domestic travel is less satisfactory than overseas travel include: △high prices of tourist destinations (45.1%), △lack of unique local tourism content (19.4%), and △concentration in certain areas (Seoul, Jeju, Busan, etc.) of tourist destinations (9.0%).
In a comparison of satisfaction by tourism element, domestic travel was found to have lower satisfaction overall than overseas travel. As a result of comparing the competitiveness of domestic and overseas travel for a total of 11 tourism elements, including natural scenery, history, and cultural resources, domestic travel was superior to overseas travel in only three areas: ‘access to transportation,’ ‘tourist convenience facilities,’ and ‘food.’
In particular, in the case of ‘natural scenery,’ 43.6% of respondents said that overseas was superior, far outpacing 12.5% of respondents who said that domestic was superior. In the case of ‘shopping,’ 47.5% of respondents said that overseas was superior, while 15.6% said that domestic was superior.
The policy most frequently cited as necessary to promote domestic travel was ‘Strengthening institutional management to prevent exorbitant prices at tourist destinations (35.6%)’. This was followed by △Support for development and promotion of specialized tourism content by region (18.6%), △Expansion of public transportation networks and transportation infrastructure at tourist destinations (16.2%), and △Provision of tourism consumption support funds such as local currency and tourism vouchers (11.3%).
